Evaluation Task Question 5

How did you attract/address your audience?



In this video, we discuss the ways in which we attract and address our audience. The use of our popular locations around London allow the audience to relate to the film with greater ease, as well as using iconic monuments such as the London Eye to let the audience feel more involved with the sequence. The blackout at the beginning with the sound of the chopping attracts the audience's attention as the sound can relate to many different things, not just chopping of the meat, therefore increasing the intrigue as to what's going on. When the butcher turns up the radio, the audience is left wondering why he is so interested as to what's being said on the radio, along with who the character actually is, due to the fact that his identity is left unknown. Soon after is when the sequence turns into black and white with the bag in colour, attracting the audience as the bag is bright red, standing out in the shots. The sequence begins to pick up momentum with the quickness of the music and train passing by, condensing the time from which the bag is being passed from the man at the train station in Cookham to the my character in London. By doing this, we maintain concentration from the audience and try not to lose their attention by keeping the shots pace faster and along time to the music's beat. When my character is walking through the station whilst on the phone, the audience is drawn in as they want to know who I'm talking to and where I'm going next, along with the paranoid behaviour I show through my quick pace walking and looking around. In the shot showing the telephone box without the with then later without the bag, the audience is addressed to as we leave a question being asked in doing so.. 'Where has the bag gone?'. This creates intrigue as it's the first time in which the courier is in the frame without the bag, adding a suspicious element to the shots. The ellipses sequence helps to break the repetitiveness of the passing of the bag, maintaining the attention of the audience as the shots are shorter and along with the beat of the faster part of the music. The changing of the background and character gives the sequence a creative element in which the bag is in the same position throughout. When the last shot comes up, the scene is shown through the audience's perspective, involving them in the sequence and adding a diversity to the ways in which we have filmed the opening. The sequence's ending of the zipping up of the bag leaves it on a cliff-hanger and making the audience want to know more about what happens next.