This is Sam Johnson. He is 27 and lives in Henley, Oxfordshire. His occupation is working for an architecture business, also in Henley. He is good at maths and art, making him excel at what he does for a living. He has a wife and a two year old daughter whom he likes to spend time with when not working. He enjoys watching films at home with his family, in particular thriller, horror and action movies with his wife. His favourite movie is The Imitation Game, his favourite book is Shutter Island and his favourite TV show is Game of Thrones. He likes to listen to music in his spare time, especially Ed Sheeran as it relaxes him. His main interest is in cars, as he has a car collection that he likes to show off to his mates. This makes him a perfect example of our target audience as he fits into the ages we aim to market for, as well as his intrigue in the thriller genre and suspense films in general.
The statistics shown here would be our preferred demographic split, with male being the majority. This is because the thriller/horror genre generally appeals more to a male audience. Also shown here is the higher percentage of viewers being 15 years and older, supporting our original target audience. This is because of our unsuitable content for a young audience.
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